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Fold Brings Bitcoin to the Drive-Thru with Steak ’n Shake Deal

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5 Min Read

Fold has teamed up with Steak ’n Shake to offer a unique $5 Bitcoin reward when customers purchase a special meal at nearly 400 locations across the U.S.

Key Takeaways

  • Fold and Steak ’n Shake have launched a limited-time Bitcoin rewards campaign, offering $5 in BTC for select meal purchases.
  • The promotion is available at roughly 400 Steak ’n Shake outlets nationwide, marking the first time a U.S. restaurant chain has tied meals to Bitcoin rewards.
  • Customers receive Bitcoin by uploading their receipt online and redeeming a unique code via the Fold app.
  • Fold continues expanding its crypto rewards ecosystem, with a BTC-focused app, debit and credit cards, and a treasury holding nearly 1,500 Bitcoin.

What Happened?

Fold Holdings Inc., a public Bitcoin financial services company, announced a promotional partnership with Steak ’n Shake that allows customers to earn $5 in Bitcoin for purchasing either a Bitcoin Steakburger or Bitcoin Meal. The promo began on October 31 and runs while supplies last, marking a major step toward bringing Bitcoin into everyday consumer life.

A Fast-Food First: Bitcoin with Your Burger

This partnership marks the first-ever collaboration between a U.S. restaurant chain and a crypto platform offering Bitcoin rewards for meal purchases. Customers can buy a specially marked Bitcoin Meal or Steakburger at any participating Steak ’n Shake location and then upload their receipt to bitcoinmealdeal.com. After submitting their receipt, they receive a unique code to redeem $5 worth of Bitcoin through the Fold app.

Only one code can be redeemed per customer, and users must download and activate a Fold account to receive their reward. The offer is valid on a first-come, first-served basis and will end once the promotional rewards run out.

The Bitcoin Burger itself features a bun stamped with the Bitcoin logo, offering a playful visual symbol of crypto’s growing cultural presence.

Fold’s Push Toward Everyday Bitcoin Adoption

Fold has long positioned itself as a bridge between traditional spending and Bitcoin rewards. Its suite of products includes:

  • A dedicated app offering Bitcoin cashback on purchases.
  • A debit card with Bitcoin rewards for everyday transactions.
  • A newly launched Visa credit card powered by Stripe Issuing, also offering Bitcoin rewards.

The company went public earlier this year through a merger with FTAC Emerald Acquisition Corp. It currently boasts a market cap near $200 million and holds approximately 1,500 BTC in its treasury, reinforcing its deep-rooted belief in Bitcoin’s future.

In June, Fold secured a $250 million equity purchase facility to support its operational expansion and bolster its treasury.

CEO Will Reeves emphasized the significance of the Steak ’n Shake partnership, saying:

Bitcoin goes mainstream when it starts showing up in everyday life. For many people, this will be the first time they ever own bitcoin, and it will come from something as ordinary as grabbing a burger. That’s what real adoption looks like.

Will ReevesCEO – Fold Holdings

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Steak ’n Shake Embraces Innovation

Founded in 1934 and known for its signature Steakburgers and hand-dipped milkshakes, Steak ’n Shake has continued to modernize its brand. With this initiative, the company steps into the digital finance world, offering customers a novel way to engage with Bitcoin.

According to the company, it is proud to be an American brand that embraces quality, innovation, and technology, including forward-thinking partnerships like this one with Fold.

CoinLaw’s Takeaway

I think this move is brilliant in its simplicity. Fold isn’t just preaching Bitcoin adoption to a tech-savvy crowd. It’s placing Bitcoin where Americans already are, in a drive-thru line, ordering lunch. That’s powerful. In my experience, real crypto adoption happens when people stop thinking about it as an investment and start experiencing it as a reward, a tool, or a part of daily life. Getting $5 in Bitcoin with your burger may seem small, but it could be a first step into the digital economy for thousands of people.

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